Spanish tuna and seafood brand Rianxeira says "I Love You Blue" in its new advertising campaign, which looks to reassure its consumers about the company’s traceability and sustainable work. In 30 seconds, the animated advert explores multiple blues that can be found in the ocean and says that Rianxeira works to preserves all the blues that the sea hides.

This is the first project that the brand has worked with the advertising agency, the Shackleton Group. The video can be found in Atuna’s Tuna TV Commercials page - the largest tuna advertisement archive in the world.