Echebastar Launches New Alakrana Kids Frozen Tuna Range

Echebastar-owned Alakrana brand has launched two new frozen tuna products – nuggets and mini burgers – for kids in Spain. In an attempt to make parents realize that their children should eat more tuna, the packaging features a kids drawing style and displays bright yellow and blue with the words ‘Alakrana Kids’. The nuggets and mini burgers come in 240 g boxes with eight and four units each, respectively. The prices of these products have not yet been revealed. The brand said in a press statement that the new products are made “with pure tuna as a base, without preservatives or colorants”. On Wednesday, a 20-second video was released on YouTube introducing the new line.

“We have designed formats that will not only delight them but also ensure that they receive the benefits of a natural and healthy protein, ideal for their growth and well-being,” added the brand. The fish used for the products are caught in the Indian Ocean where Echebastar fleets operate. The fishing company sells its yellowfin items under its Alakrana brand and private label mostly in Spain. It includes smoked tuna, preserved yellowfin, and skipjack in jars.