Atún Dolores’ “Low Sugar” Tuna Dips For Younger Consumers

Mexican brand Atún Dolores has launched two new flavors of tuna dip: Chipotle and Jalapeño, available in retail stores across the country. The company is selling the items as “low-sugar” easy-to-eat food options for health-conscious millennial and Gen Z consumers. According to Mexican online retail site Soriana, a 180 g can of Chipotle and Jalapeño are priced at MXN 54.50 (USD 2.67).

There has been a rising demand for dips, a vital part of Mexican culinary history, over the past few years. A spokesperson for the company said that young consumers are looking for foods that fit their fast-paced lifestyles without sacrificing quality or flavor. “With the launch of our new dips, Atún Dolores is responding to that demand, offering a nutritious, convenient, and delicious alternative.” The brand has also begun an online campaign with the hashtag #TheDipThatGoesWithYou to promote the products.