Tuna Business Headlines
IN BRIEF
The Philippines tuna brand Century Tuna launched the Superbod Life Community on social media to encourage people to live a healthier life. It is an expansion of Superbod, a popular health, fitness, and lifestyle competition hosted by the brand, into real-world fitness as part of the 20th anniversary of its legacy. This year, the Superbod Era Challenge ran from April 5 to May 19. With the new community, the tuna brand is sending the message that you do not have to strive for perfection of your body, but should make healthy choices every day. Actress and singer Atasha Muhlach, Century Tuna brand ambassador, and actor Emilio Daez, Super Bowl ambassador, are the faces of the movement.
The Superbod Life Community is built around three pillars: Move Super, Fuel Super, and Live Super. Members gain access to workouts, fitness advice, and community events like the Superbod Era Strava Challenge this week, in which 58,000 people participated. To support healthy eating, Century Tuna offers protein-rich tuna products such as its ready-to-eat Super Bowl, and members get dietary guidelines. Small, daily choices and the support of the community help members to make meaningful changes.
The General Santos Fish Port Complex, the Philippines’ main hub for tuna landings, processing, and exports, will undergo a comprehensive structural assessment after the country was struck by a powerful earthquake in early June. This disrupted operations and prompted several tuna plants to temporary halt processing activities. The Department of Agriculture (DA) stated that preliminary findings suggest the port remains structurally sound. However, an initial post-earthquake assessment revealed structural concerns that warranted a temporary closure of the fish port’s market halls, while some others were flagged for further evaluation, according to Filipino news site Malaya Business Insight. A DA spokesperson explained that the structures, including the wharf, would be inspected in detail before making them fully operational.
Several tuna canneries temporarily shut down operations for a week as a result of the 7.8-magnitude earthquake that hit the Philippines on June 8. Century Pacific Foods (CNPF), among the largest tuna manufacturers and sellers in the Philippines, said it has partially resumed tuna processing at its General Santos facility. Currently, tuna fishing operations are also reportedly recovering.
Alliance Select Foods International said it has extended the temporary suspension of operations at its General Santos tuna cannery, citing ongoing aftershocks in the area following last week’s magnitude-7.8 earthquake. The company, which had planned to resume operations on June 16, said reopening would proceed only after a comprehensive assessment of the facility is completed to ensure workers’ safety, according to Filipino media reports.
Preliminary inspections following the earthquake identified damage to warehouse facilities and parts of stored inventory. A wider assessment of buildings, equipment, inventories, and other assets is continuing so that the management can first evaluate the full extent of the impact. Alliance Select said the facility and related assets are insured, which helps offset losses resulting from repairs and business disruptions. Last week, Atuna reported that several tuna companies in General Santos, known as the Filipino tuna hub, suspended operations due to the impact of the earthquake, which has reportedly killed many and left over 20,000 people displaced.
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