Mexico recently launched its “Made in Mexico always wins” campaign to boost domestic consumption and elevate national brands ahead of the 2026 FIFA World Cup in June. Tuna producer Grupomar said on LinkedIn that its Tuny label will join the initiative, a move set to sharpen its market positioning and reinforce brand identity nationwide. The effort comes as Mexico prepares to co-host the tournament, with several matches scheduled across the country. Grupomar took part in the launch of the initiative last week that brought together more than 30 major companies, aiming to showcase Mexico’s industrial strength and productive capacity on a global stage.

Grupomar stated that “being part of this strategy is a recognition of the work of more than 3,000 employees and the most efficient fleet on the continent.” Director of Marketing and Public Relations, Fernanda Suárez, said: “It is time to demonstrate that Mexico has companies capable of competing at the highest global level, providing value, employment, and development to the country,” read its LinkedIn post. Grupomar is among the country’s leading vertically integrated companies, operating its own fishing fleet, processing plant, and the Tuny brand, which focuses largely on yellowfin products. The company has earned multiple national accolades, most recently securing first place in the ‘National Tuna Fishing Ranking 2025’ in November.

The European Commission recently launched the European Ocean Board, a high-level expert group comprising 28 members from business organizations, NGOs, and research institutes, to support the implementation of the European Ocean Pact. The expert group will advise the Commission on achieving the objectives of the Pact, provide opinions on specific matters related to it, and foster dialogue among members. The Board held its first meeting on March 31.

European fishing industry representative, Europêche, NGOs such as Oceana, Seas at Risk, WWF, and European Shipowners ECSA are among the members of the European Ocean Board. Earlier this year, the Commission launched a “call for evidence” to shape the Ocean Act, inviting citizens, experts, and stakeholders to submit their comments. The Ocean Pact, presented in June last year at the UN Ocean Conference, intends to bring together the EU’s policies and actions related to the ocean and create a unified and coordinated plan for managing the ocean. It will be implemented next year.

The countdown for the Seafood Expo Global (SEG) 2026 has begun. Ahead of the event, the 38 finalists selected for the 2026 Seafood Excellence Global Awards were announced this week. Two top awards will be presented for the Best Retail and Best HORECA (Hotel/Restaurant/Catering) Products. Only one tuna product, from Turkey’s Dardanel Dis Ticaret A.S, has been listed in the Retail category, and none in HORECA.

The Awards recognize outstanding seafood products showcased at the Expo, offering a snapshot of innovation and emerging trends across the industry. All submitted items will be displayed throughout the three-day event. The winners will be revealed during a reception taking place on the opening day of the Expo. The SEG 2026 will be held in Barcelona from April 21 to 23.