IN BRIEF

Chicken Of The Sea’s New Tuna Salad Kit Enters US Market 29 October 2024

Chicken of the Sea has introduced a new line of on-the-go seafood options which also includes tuna. The new Packet Up! White Tuna Salad Kit is available at all major US retailers. The 4.1 oz (116g) kit contains 2.5 oz (70g) albacore, dried cranberries, mayonnaise, crisp artisan crackers, and a spoon. Online retailer Amazon sells only 12-pack Packet Up! priced at USD 42. The brand has also introduced a Packet Up! Salmon to the new range.

Griffin Raasch, Director of Marketing at Chicken of the Sea said: “With the launch of Packet Up! Kits, we are excited to be delivering customizable, versatile options that fans are looking for to enjoy a happier, healthier life. Whether you prefer salmon or tuna, there’s no compromise on mouthwatering flavor.” Last week, Bumble Bee also launched a new range of products as part of the US National Seafood Month.

US Coast Guard Medevacs Crew Member From Longliner In Pacific Ocean 28 October 2024

The US Coast Guard helicopter recently pulled a 35-year-old man from a tuna longliner that was fishing in the Pacific Ocean. The fisherman aboard the US-flagged longliner ‘Pacific Dragon II’ complained of severe abdominal pain earlier this week while the vessel was sailing 78 miles (125 km) off Kahului in Hawaii.

The Coast Guard received the medical evacuation (medevac) request on Monday evening and dispatched an MH-65 Dolphin helicopter, used by the US for medevac-capable search and rescue operations, on the wee hours of Tuesday. A video of the disembarkation was shared by the US Coast Guard on its website. “The man was transferred to the Maui Memorial Medical Center in Wailuku, Hawaii. He is reportedly in stable condition,” read the Coast Guard press statement.

Egyptian Tuna Brand Celebrates Three Decades Of Prominence 25 October 2024

Popular Egyptian canned tuna brand Sunshine has kick-started an out-of-home (OOH) campaign, advertising outdoors to reach consumers, to commemorate 30 years in business. “The ads showcase a vibrant color palette, dominated by orange. This light color evokes a sense of freshness and vitality, reflecting the quality and taste of Sunshine tuna products,” reported business news sites.

The campaign features the Sunshine brand logo alongside its various canned tuna products with the tagline “How much tuna we’ve eaten,” to emphasize the prominence of the brand in the Egyptian market for over three decades. The billboards are already placed in different parts of Cairo, some along busy highways. Sunshine is owned by food company Al-Mansour.

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