Marketing Campaign On Spain’s Recovery Plan For Bluefin Tuna ff

Source: Europa Press

The Spanish Ministry of Environment and Rural and Marine Affairs (MARM) has launched a new publicity campaign for the marketing of bluefin tuna.

The campaign is called “Bluefin Tuna Recovery Plan, Now or Never!”

The initiative, carried out by the Fund for the Regulation and Organization of the Market of Fisheries and Marine Aquaculture Products (FROM), extends over the coming months.

According to FROM,  the sectors involved in fisheries and sale of bluefin tuna in the country are aware of conservation measures, monitoring and ongoing obligations to ensure that the recovery plan launched in 2007, it “fit and effective.”

The publicity campaign expects to obtain the commitment and active involvement of various sectors in the recovery plan for bluefin tuna. 

Furthermore, the campaign aims “at providing all information on the existing basic legislation regulating this fishery, ports of debarkation, the correct identification of the product, the controls established by national authorities and community penalties to be applied for the breach of rules” said MARM. 

Also, between July and August, measures will be taken in Markets and Auctions to control landings of the resource. 

FROM also sent information to anglers, owners and retailers, and to distribute posters and flyers in certain branches of the Social Marine Institute and 60 yacht clubs around the Mediterranean and south Atlantic. 

Furthermore, Mobile Information Points (MIPs) are installed in the 15 commercial markets of bluefin tuna and in seven of the major auctions, in which pamphlets and posters will be distributed during the summer months, says MARM.