MW Brands CEO: “Sale MW Brands & John West Is Pure Speculation”ff

By Atuna

MW Brands CEO, Adolfo Valsecchi, has reacted on recent news that Trilantic has put the company and its brands for sale at GBP 400 million, by saying that these reports are  “ misleading and untruthful “.

“We are simply preparing for listing on the Paris Stock Exchange, so it is all pure speculation. We are not selling brands, we are not selling pieces of the company. I don’t know where all this junk is coming from”, Mr. Valsecchi spoke to Atuna.com.

Mr. Valsecchi refers to several media news articles, such as Intrafish and the Liverpool Daily Post, which reported today that the company would be selling John West brand for 400 million pounds, along with the company its French brand: “Petit Navire”.

According to the CEO, MWBrands will be listed on Paris Stock Exchange next October 2010 and that’s the only reason the company has been in contact with banks, in order to prepare the documentation.

Trilantic Capital Partners, a major shareholder of MWBrands, preferred not to give any comments at the moment, but also affirmed that the recent news was mostly wrong.

More information will follow soon at Atuna.com