Sea Value Aims To Become Top Tuna Supplier In Europe ff

Written by Natalia Freitas for atuna.com

Sea Value Company Limited, Thailand’s second largest canned tuna processor and exporter, is expanding its activities within Europe through the creation of Sea Value Europe BV.

The mother company seeks a better communication with Europe-based customers by eliminating different time zones and languages, travel distances and cultural barriers.

According to Andre Quist, Managing Director of Sea Value Europe BV, the main goal to be achieved is to put the company between the top three preferred suppliers of the European brands, retail and catering trade brands in canned, pouch and frozen fish.

“The production capacity of our four tuna, sardines and mackerel plants is big enough to increase the possibly needed volume for the European customers. Within 5 years time, we expect to be one of the top three suppliers for our valued customers in canned, pouched and frozen fish”, Mr. Quist affirmed.

Sea Value wishes to expand its current sales volume in tuna from about 1.500 FCL’s to 3.000 FCL’s, and frozen fish from 500 FCL’s to 1.000 FCL’s on an annual basis.

The entrepreneurial initiative can be seen as a challenge in these turbulent financial times, especially considering the 24% duty imposed by the European Union on Thai tuna. However, Sea Value is confident that those import duties will very soon be reduced substantially and once that happens, they expect to become even more competitive.

“The European Union is growing, not only in its member states and population, but also in the consumption of fish. Sea Value has an interest to become a far bigger player in the European market, as we have a lot to offer” Mr. Quist finalized.

Sea Value Co., Ltd has a total of four factories in Thailand consisting of two plants of I.S.A Value Co., Ltd and two plants of Unicord Public Company Limited. Their combined production capacity is well over 1.200 tons of processed fish per day. The company has customers all over the world.