Wild Oats Markets, Inc., based in Boulder, Colorado, announced that it will stock EcoFish sustainable seafood in all its frozen seafood departments. The products are frozen and vacuum packed. 'EcoFish and Wild Oats is a natural partnership,' said Paul Gingerich, vice president of meat and seafood for Wild Oats Markets.
The assortment will be: Oregon Albacore Tuna but also Wild Alaskan Coho Salmon, Alaskan Halibut, Ecuadorian Mahi Mahi and Chinese Bay Scallops.
The 102 store natural and organic foods retailer used Earth Day as a backdrop to its announcement which said that, 'Because many of the world's major fish stocks are in decline and traditional fishing communities are being threatened, Wild Oats customers have become more and more concerned about the impact their seafood purchases have on the environment. EcoFish gives them peace of mind; knowing that they are supporting sustainable fisheries and family fishers.'
EcoFish is a New Hampshiore based company that says it uses a Seafood Advisory Board comprised of some of the world's leading marine scientists and conservationists to vet the sustainability of the seafood it distributes. EcoFish says it contributes to healthy oceans by reinvesting 25 percent of its pre-tax profits into communities and organizations around the world that promote responsible fishing practices.