Dongwon Enterprise Co., Ltd. announced that they have appointed Mr. Donald J. Binotto as President & CEO of its StarKist division.Mr. Binotto has held senior executive positions at various companies e.g. Ernst & Ernst, HJ Heinz Co. and Del Monte Corp. Most recently, he was an executive at Del Monte from Dec. 2002 to Dec. 2005 holding the position of Senior Vice President. He has had extensive experience in all facets of the StarKist business for 18 years, 7 of those leading the company.
Mr. Binotto was largely responsible for the 1999 retail pouch introduction and a string of over 15 other retail tuna innovations up until his departure in 2005. Retail pouch represented the first major innovation in canned tuna for nearly over 30 years. Also, during his tenure, SKF held record retail market share. We are excited about Don having the opportunity to revitalize the category once again.
Mr. Binotto’s appointment will formally begin as soon as Dongwon Enterprise completes its acquisition of StarKist from Del Monte Corporation, which is expected to occur in the fall of 2008.
On June 30th, 2008, Dongwon Enterprise entered into a definitive agreement with Del Monte, one of the largest producers of premium quality, branded food and pet products in the
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