Mareblu Introduces A “9-Pack†For Italy’s Heavy Tuna Usersff
3 July 2013
Italy
Italian tuna brand Mareblu who recently launched its media campaign with the slogan “good to taste, careful with the sea,†has introduced a new multi-pack tuna product with nine cans to satisfy consumers over the summer season.
This new format of the product has given significant emphasis to the issue of the sustainability of fisheries, as the packaging clearly displays information about the species of tuna, the place and method of fishing use, the boat code involved and the establishment and production lot.
Mareblu is part of MW Brands group, owned by Thai Union, and is one of the leading seafood businesses in Europe, selling products mainly in the UK, France, Italy, Ireland and the Netherlands, and promotes this new pack as giving increased convenience to its consumers.
While already offering its 80 gr cans of tuna in olive oil in clusters of 2,3,4,6 and 12, this new nine-pack product will help to keep Italy’s frequent tuna users stocked up for longer.
