2 July 2013
Italy
A new version of Rio Mare’s iTuna app has hit the virtual shelves of the Apple Store and Google Play.
The tuna brand, owned by the Bolton Group has regenerated its app which now offers more interactive features in addition to its original cookbook, so consumers with their iPhone or Android smartphone can look-up product information anywhere using the internet.
New tools include: ‘iTuna Reality,’ giving access to exclusive content directly at the point of sale; ‘Aid in The Kitchen,’ which offers a multiple timing function to control the timing of dishes; and ‘Shopping List,’ which has the ability to make a note of all the ingredients necessary to create a recipe.
All of this is joined by a section titled ‘Quality Manager’ that allows for the exploration of the brand and to understand its commitment in terms of quality, methods of fishing, environmental protection, nutrition, social projects and control of the production.
