Clover Leaf, the Canadian tuna brand of American giant Bumble Bee, has noticed changes in consumer habits and their on-the-go lifestyles. It plans to expand on the popularity of its snack line and hopes to launch new snack products within a year.
According to new research, American consumers are in fact eating more snacks than full meals and the majority of those surveyed want to munch on something healthy.
The research, by The Hartman Group, shows 52% of all eating occasions among Americans are snacks. US consumers were found to eat an average of 2.35 snacks each day, and 56% of those polled said they ate them between 2 p.m. and midnight.
About 60% said it’s either “very important†or “important†that the foods they eat are healthy.
Since 2000, Clover Leaf’s single-serve, easy-peal tuna packets have made USD 20.3 million and its tuna salad kits (containing tuna, crackers and a small spoon) have amassed USD 10.1 million.
