Italian tuna brand Nostromo reports a positive financial results for 2012 and it plans to increase its sales with eight new local accounts in 2013.
Owned by Spain’s Calvo Group, Nostromo’s turnover climbed by 5.2%, from EUR 115 million in 2011 to EUR 121 million in 2012. Volume grew by 2.6% to reach 14,000 tons of canned tuna.
The company says it managed to yield a positive result, by combining quality with a competitive price, despite the shrinking number of consumers. It notes margins were reduced mainly because of the higher raw material costs and the growing competitiveness in the market.
In 2013, Nostromo plans to hire more staff – an additional 30% - to place more focus on clients and the sales points.
Roberto Sassoni - Managing Director of Nostromo
“We intend to start 2013 characterized by a strong brand presence in the market,†says Roberto Sassoni, Nostromo’s managing director. “The sales force development which includes a big investment in training too, is the confirmation that we believe in an upturn, not only in our brand and in our current products as the canned tuna, but also in the creations of new products that we will be focused on during 2013.â€
Nostromo controls almost 10% of the canned fish market in Italy.
