Online Game: “Wipe Out More Marine Life Than John West”ff

By Atuna.com

In Australia, Greenpeace continues to fiercely attack the local John West brand over its tuna fishing methods. The environmental action group says they are not sustainable. Its latest ploy is a video game called “Ocean Apocalypse” that challenges players to “wipe out more marine life than John West.” 

The game is available on Facebook and Atuna visited the social media site to test it out. The online experience is a violent killing spree in the ocean, set to encouraging, upbeat music. Players have to destroy as many tropical fish, sea turtles and sharks as they can in one minute. The clock counts down as points accumulate and each kill is rewarded. Gradually, the weapons are upgraded from a knife to an axe to multiple swords. There are even explosives to hit that cause more damage. After the minute, the screen turns a blood red and players are congratulated with their pile of carcasses - a John West tuna can sits on top.

“Congratulations! You’ve killed tons of baby tuna, sharks, manta rays and turtles. Just like John West does every year,” the game sarcastically applauds.


Ocean Apocalypse online game

Unlike other major brands in Australia, John West still uses fish-aggregating devices (FADs) to catch its tuna. Fishing with FADs – though more efficient than other methods such as targeting free swimming schools – has a high rate of by-catch and this includes juvenile tuna, sharks, rays and sea turtles. 

“We wanted to give everyone a simulated experience of life as a John West fisherman,” said Pelle. “Now you can cut out the can and go straight to the carnage.”

Greenpeace has also turned Ocean Apocalypse into a retro arcade game to travel around Australia.

Last week, the group released a video spoof of the tuna brand’s new “Into the Woods” ad. The spoof caused John West Australia to block its Facebook page after it was bombarded with negative comments.