Source: Convenience Store
Actress Eva Longoria
Sheba has extended its range of super-premium cat food to include six new varieties.
The new variants include tender terrine with tuna, cod in succulent jelly, rabbit in gravy and terrine with beef. It has also developed shorter cases to enable retailers to stock more.
Sheba has also unveiled Eva Longoria as the brand’s first celebrity ambassador. In a £3.3m (USD 5.1 million) campaign, including television adverts, in-store activity and social media engagement, the brand looks to celebrate cat lovers everywhere while attracting new customers and growing the super-premium cat food category.
