By atuna.com
The Netherlands-based seafood supplier, Anova Seafood, is set to add QR codes to the packaging of its frozen yellowfin tuna fillets, in a move to make tuna sustainability and product information more accessible to consumers by using smartphones and the internet.
The QR code will direct consumers to a new website that provides tuna recipes and information about how the tuna was originally sourced. Under Anova’s Fishing and Living program, a collaboration with WWF to catch tuna in a sustainable way, the company’s line of yellowfin tuna is caught using the pole-and-line fishing method by fishermen in Indonesia.
While the website will show how and where the tuna was caught, it will not inform consumers which vessel or captain was involved.
“We would love to go that deep, but we are not that far yet,†says Hendrik Colpaert, Anova’s marketing and retail manager.
Anova is currently working to achieve Marine Stewardship Council (MSC) sustainable certification for its small-scale, yellowfin tuna fishery in Indonesia.
The QR codes will also be featured on the rest of Anova’s line of frozen fish fillets – 14 other types of fish including salmon, tilapia, pangasius, cod and snapper. The products, branded as “Sea and We,†will be launched at the European Seafood Exposition in Brussels next week.
Recently, the company signed a cooperation with Pacifical on the European distribution of MSC certified frozen skipjack tuna products, which are sourced from the world’s largest sustainable purse seine fishery, says Colpaert.