13 January 2012
Spain Grupo Calvo has reached 27 new markets between 2008 and 2011, and is now exporting canned tuna to 70 countries within five continents. Its international business net sales volume has risen to 75%, reported the company’s CEO, Javier Lazcoz, at a recent press conference.
Lazcoz said the group’s international strategy is now focused on emerging markets, the so called BRIC, which are Brazil (one of its main markets), Russia, India and China.
Calvo’s products have already entered these markets and it is now planning on expanding its market share.
Along with Brazil, its main export regions are Italy, Argentina and Central America, he explained.
Regarding the 2011 final results, Lazcoz only mentioned that “it had been a good year†for the group, meeting the targets it had set out to achieve; although from his point of view the economic environment had been “more complicated†than during the previous year. In 2010 Calvo reached a turnover of Euro 492.1 million.
Lazcoz stated that Calvo was also gaining market share in Spain and attributed this to the fact that it is maintaining its strategy which is focused on quality, on innovation and on geographic diversification. Within this strategy, the company has recently launched light yellowfin tuna, its new 'premium' quality co-branded with Carbonell olive oil, owned by the Spanish multinational Deoleo.
The tuna in olive oil sector increased by 7% last year and has a weight of 32% in its category and thus is considered by Calvo as a “sector with a futureâ€.
