Source: La Region
International business is what’s maintaining the growth of many companies now that domestic consumption has slowed down. So the stronger companies that can do this are exploring projects aboard to reinforce their structures in Spain. This is the case of the Spanish canning company Thenaisie Provote, which is starting its first facilities outside of Spain, in Tacna, a town located in the south of Peru, close to the border with Chile. It has a 50/50 percent share joint venture together with a local partner, for a Euro 2.5 million investment.
Although this is Thenaisie’s first plant outside Spain, the company is well acquainted with international markets because much of its production is exported to markets across Europe, USA, Venezuela, Costa Rica, Brazil and Panama.
60 million cans
Thenaisie Provote’s Spanish plant is located in O Grove. It closed 2010 with a turnover of Euros 37 million, representing an 8 percent increase compared to the previous year. Its production headquarters and logistics center are in Mos, where 60 million cans are yearly stacked and packed for distribution. The company has 300 workers. Tuna represents 70% of its production.
Quality is the future, according to Thenaisie’s Managing Director, José Manuel Novo. “While other companies are competing on costs, manpower or resources ‘we can only give the product add value’â€, he says.
The company’s first brand is “Grandes Hotelesâ€, although it also produces another two brands with a more competitive price ‘Pombiña’ and ‘Las Redes’. It plans to launch a gourmet line with the name ‘Dona Carmina’. The company is currently distributing 43% with its ‘Grandes Hoteles’ brand and 57% private label.